Flipkart - design Challange -05.png

Pogo

 

POGO

An Interface design for local bicycle rental

A Three Day interface design project which focused on designing a platform to help people explore, decide and book a bicycle that they can pick up and use for the booked time.

  • Project Interface Design

  • Duration: 3 Days

  • Role: UI/UX Designer

 
Flipkart - design Challange -09.png

Problem Statment

How might we build a bike renting platform that gives user hassle free riding along with facilitating them through the experience of exploring a bike, booking and deciding a bike.

Flipkart - design Challange -06.png
Flipkart - design Challange -01.png
Flipkart - design Challange -07.png
Flipkart - design Challange -10.png

IDEATION

Flipkart - design Challange -13.png

Mind Mapping

This brainstorming process allowed me to quickly map out all aspects of the app flow from both drivers and riders. From here I was able to categorize the clusters and build in an INFORMATION ARCHITECTURE for the platform.

Flipkart - design Challange -14.png
 
Flipkart - design Challange -11.png
 

SOLUTION

 

Low -Fi Screens

 I started with hand sketching some rough ideas of what users would like to see in a potential solution. After reviewing the sketch and flows, I moved them over to sketch and organized the flows of clarity.

Flipkart - design Challange -08.png
 

Mid - Fi Screen

I began to digitize all of my low - fidelity flows and design further providing a larger scope of the functionality of my app.

Flipkart - design Challange -12.png
 

User Testing Feedback

I was given the opportunity to user test with 4 users. They provided me with insights on what to change and improve from Mid Fidelity Mockup to the final. Some of the Insights were

Screen Shot 2019-07-17 at 2.10.38 PM.png
 

Hi - Fi Screens

Bottom Navigation: Used bottom navigation as it can be easily accessible with one hand as well. With scan as a major CTA.

Map based Search: Map displays number of cycles available at each center, One the user clicks on the center it takes him to a product list page.

Vertical Product List: Have used Vertical product list Instead of horizontal - during user testing reasoned that horizontal list was difficult to navigate through

Cards for future: Cards of product listing page are made in such a way that it can hold longer or shorter bike names, Designed keeping in mind scaleable content.

Flipkart - design Challange -15.png

Interactive Prototype

ezgif-2-62b775782dbc.gif

Explore, Choose, Rent

Bottom Navigation: Used bottom navigation as it can be easily accessible with one hand as well. With scan as a major CTA.

Map based Search: Map displays number of cycles available at each center, One the user clicks on the center it takes him to a product list page.

Vertical Product List: Have used Vertical product list Instead of horizontal - during user testing reasoned that horizontal list was difficult to navigate through

Card for future: Cards of product listing page are made in such a way that it can hold longer or shorter bike names, Designed keeping in mind resizable content.

ezgif-2-912ad4a2fc6e.gif

Community Mode

Through user feedback, helps keep business in check. A great way to create a report for fixing and servicing bikes.

To give Users good quality service.

 

Takeaway

I learned how to get started with a project with out actually conducting research just starting with assumptions, made tons of mind maps to encode the process be clear about all the deliverables required from the designer’s end. I received tons of feedback during user testing the information layout and interactions, these feedbacks were incorporated in the final design.