DIY ITINERARY
Create your Holiday according to your preferences
🙋My Role & Team
1 Product Designer 1 Project Manager. I collaborated with the PM to work on the functional framework and build the design framework supporting it.
⏳Duration
1 Month of Designing
📋 About
Do it your self (DIY) Itinerary is a project done for MakeMyTrip Holidays. It aims to provide effective solutions to users who want customised travel plans which suit their unique and individual needs and are according to their convenience, rather than going with standard offerings.
📱Status
In Development
Opportunity Statement
How could we give users an option to create their own vacation on their own terms? Giving them an alternate approach to simply choosing from standard available packages.
Mapping User Journey
Identifying opportunity space within the current service. Plotting potential entry points and user flow for DIY Itinerary Page in the existing funnel for the customers journey
Components
Entry Points Banners + Landing Page + Planner Page
ENTRY POINT BANNER
Curated two types of entry points, first one being very direct while second one being more elaborate asking for inputs.
PLANNER PAGE
Ideations
Exploring multiple ways to show all the features within a screen, making it easier for the user to go about performing desired tasks.
Design Approach
After multiple rounds of ideation, we finalised the three column approach which involves dividing the real-estate section in Planner, Overview and Route formats.
Planner Page
Final look and feel of the Itinerary page
LANDING PAGE
Ideation
An intermediate page that collects inputs to generate results and along with this informs the user on “How this works?”.
Explored a gateway approach that would help set context for users, entry points to DIY Planner Page can be from in-funnel or from advertisement campaigns etc. The intent was to set the context for our users and collect the right data points like start city, travel destinations, activity preferences, Travel dates, to generate more meaningful results.
Detailed out Landing Page
Explain the final Decision
